NIKE SNKRS
Unused potential that will benefit almost everyone and almost every aspect of the business.
- product design
- gamefication
- incorporate digital well-beign
- ux
- ui
While i connected the dots i realized that we have a great community of people who love sneakers... they collect them, have knowlage about them but... at the same time they dont have an access to get the models that are hyped enough to became valuable as a trading item. As the app is a mother nike app, i think that the good move is to focus on the community that is really involved in the society.
Less and less people engage offline and forgot about the fun on life.There is a lot of negativity and disapoitment daily, lets try to make it at least easlier and more fair the get the pair of sneakers we love... you know without selling 5 other pairs from the collection. At lest for the real fans...
Users cannot successfully purchase high-demand sneakers due to bots and resellers monopolizing stock, making the process very frustrating.
Introduce features that reduce frustration from losing draws while promoting fairness, engagement, and brand loyalty. These update aim to create a positiv experience, greater sense of control, reward active users, and strengthen their connection to the brand.
Making an online social platform for sneakerheads.
Features that undermine fairness, like pay-to-win models, resale incentives, overly complicated verification, or creating too much exclusivity.
Engage the community online and offline. Appreciate them and their engagement. Support sneakerheads community. Connect good cause and business goals.
What's inside:
The raffle system remains unchanged, but the game rules have been updated. Going forward, only users with a specific rank or those who have earned the required badge will be eligible to participate in certain raffles.
We will clearly communicate the rules to ensure fairness, and bots will be excluded.
QR codes, that involve people offline into the points catching game. This solution give us more visitors, more offline engagement. Plenty of using, especially in the context of geocatching and special archivement bages.
Compete for leaderboard positions, gain access to exclusive raffles and events. Just like in competitions, top performers earn the spotlight and special promotions—rightfully so.
Comprehensive profile tailored to user activity. Each user has access to their metrics, collection, and a dynamic progress bar that visualizes their point-collecting journey.This feature not only helps users track their progress but also boosts motivation to stay active. By adapting the experience to individual preferences, it strengthens the sense of achievement and increases satisfaction with the app.
Feature rewards users for their activity and progress in the app, enhancing engagement. Badges are earned through key actions such as reaching specific point milestones, completing challenges, or maintaining consistent activity.Each badge serves not only as a visual reward but also as motivation for further exploration and competition. Users can collect them, display them on their profile, and compare their achievements with others.Additionally, status badges grant access to exclusive raffles, available only to users of a certain rank. This makes earning distinctions more meaningful, providing real benefits and special opportunities within the app.
This feature is all about making users feel valued and supported. It includes uplifting messaging and consolation rewards to acknowledge their effort, even when things don’t go their way.If people go the extra mile for a simple newsletter discount, why not show appreciation for their engagement in a more meaningful way? Hey, marketing team—let’s make sure they feel seen and appreciated.
Just play. Have Fun. Enjoy the game.MICHAEL JORDAN